Be a part of something great.
Joining a committee at the Valley Industry Association is more than participation—it’s a direct pathway to actively shape the future of Santa Clarita’s business landscape. Engage with like-minded individuals, your expertise, and play a pivotal role in driving positive change, fostering connections, and advancing the collective interests of the community. Your involvement in a VIA committee is a powerful investment in both personal and professional growth, amplifying your impact within the Santa Clarita Valley.
Advocacy
Vice Chair: J.C. Burnett, Courier-Messenger, Inc.
Co-Chair: Beau Goodrick, Owen, Patterson & Owen
The VIA Advocacy Committee, comprised of dedicated individuals committed to positive change in Santa Clarita, tackles key issues impacting businesses and residents in the area. From navigating regulatory issues to advocating for policies promoting economic growth, the committee plays a pivotal role in fostering a vibrant community. In addition to staying informed and engaging in in-depth research, the committee actively participates in the legislative process to ensure the voices of stakeholders are heard. Responsible for producing the VIA CEO Forum, the committee champions innovative solutions that contribute to the overall well-being of the community, addressing transportation challenges, business taxes, water allocation, and other workforce-related concerns.
Education
Vice Chair: Sue Tweddell, Primerica
Co-Chair: Melissa Curtis, Logix Federal Credit Union
The VIA Education Committee spearheads VIA’s educational endeavors, offering programs tailored to both the professional development of business members and the preparation of the future workforce in the Santa Clarita Valley. Notably, the committee orchestrates VIA Connecting to Success annually, a groundbreaking initiative offered to students of the William S. Hart Union Hart School District and beyond. This program equips students with essential professional skills like communication, workplace ethics, and financial literacy delivered by local business leaders. With over 3000 students benefiting from this unique training each year, VIA Connecting to Success stands as a pioneering workforce readiness program, setting a benchmark for educational collaboration in the Santa Clarita Valley and beyond.
VIA Bash
Committee Chair: Hillary Broadwater, QM Design Group
The VIA Bash is a highly recognized event that combines exceptional entertainment with the acknowledgment of excellence, offeriing awards of distinction to VIA members while also serving as a vital fundraiser for the VIA Connecting to Success Program. As VIA’s premier black-tie event, the Bash not only celebrates the achievements of its members but also contributes significantly to the empowerment of future workforce generations through the funding of essential programs. This gala represents great recognition and support within the Santa Clarita Valley community, embodying VIA’s commitment to both honoring success and investing in our future workforce.
“VIA has been an integral part in the growth of my business. QM Design Group has been built on our local relationships and VIA shares our commitment to supporting business growth here in our valley. I consider my membership an investment in our long-term success.”
— Hillary Broadwater, Owner QM Design Group
Cocktails & Conversation
Committee Chair: Ed Masterson
The VIA Cocktails & Conversation Committee plans and produces smaller, intimate evening events that foster meaningful connections between VIA members and elected officials at the local, state, and federal levels. By intentionally creating a relaxed setting and limited group sizes, the committee provides opportunities for direct dialogue, thoughtful discussion, and relationship-building between members and policymakers, strengthening civic engagement and supporting VIA’s commitment to informed community conversation.
Events
Vice Chair: Kim Kurowski, A-1 Party
The VIA Events Committee is dedicated to crafting, organizing, and executing both new and existing events for VIA while aligning with the organization’s mission to foster community engagement and professional development within the Santa Clarita Valley. Along with coordination of VIA After Five events, the committee also takes on the responsibility of securing speakers for each of VIA’s monthly luncheons throughout the year. In tandem with the Membership Committee, the Events Committee collaborates closely to ensure that these events not only provide valuable networking opportunities but also contribute to the growth and retention of VIA’s membership base.
Membership/Marketing
Vice Chair: Ricki Macken-Chilvers, Pleasantview Industries, Inc.
The VIA Membership/Marketing Committee serves as the strategic engine behind VIA’s membership growth, retention, and brand visibility. The committee develops and advances strategies that attract new members, engage and retain current members, and clearly communicate the value of VIA to both its membership and the broader business community.
Through thoughtful planning and coordinated outreach, the committee ensures VIA’s messaging is consistent, compelling, and aligned with the organization’s annual initiatives. Acting as stewards of the VIA brand, committee members empower others to serve as brand ambassadors while providing marketing guidance and support across the organization. By strengthening relationships, increasing visibility, and reinforcing VIA’s mission, the Membership/Marketing Committee plays a critical role in sustaining VIA’s long-term success.
Workforce Development Conference
Vice Chair: Ed Masterson, Ed Masterson Life Coach
Co-Chair: Hillary Broadwater, QM Design Group
The VIA Workforce Development Committee takes on the crucial task of spearheading the planning and execution of the conference, showcasing their dedication to shaping the future workforce landscape in the Santa Clarita Valley. With a keen focus on addressing the evolving needs of businesses and preparing individuals for success in the workforce, this committee organizes every aspect of the conference to ensure its effectiveness in fostering professional growth and development. Through strategic collaboration and innovative programming, the Workforce Development Committee empowers attendees with the knowledge needed to thrive in today’s competitive markets, making significant strides towards building a skilled and resilient workforce for the region.
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VIA is the conduit to business connections in the Santa Clarita Valley.