WHAT IS VIA MARKETING AND SALES ACADEMY?

Presented by the Valley Industry Association, Marketing and Sales Academy provides proven skills and techniques to increase your bottom line.  Marketing and Sales Academy meets once a week with a new topic. Instructed by successful professionals who teach skills and techniques to improve your abilities to connect with clients and customers.

Not only will you take away an understanding of today’s cutting-edge practices, but instructors will help you create a personalized marketing plan and give you the tools to execute it.

Eight building sessions on the following topics: 

• Marketing’s Job & Your Ideal Customer
• The Buyer’s Journey
• Behavioral Styles
• Your Unique Selling Proposition (USP) and Messaging 
• Marketing Assets & Online Marketing
• Traditional Marketing, PR, & Productivity
• Social Media Marketing
• Creation & Execution Of Your Marketing Plan

AGENDA

Marketing & Sales Academy 2019 will be an immersive and invaluable experience taking place over 8 action-packed weeks.

Each week will be made up of engaging training presentations from some of the brightest minds in Santa Clarita. Each session is designed to take you on a step-by-step journey through successful sales techniques.
Taking leads and converting those into sales & customers for life.

Friday, September 13:

Title:
The Buyer’s Journey

Time:
7:30 am-9:30 am

Presenter:
Lee Watters

Friday, September 27:

Title:
Your Unique Selling Proposition (USP) and Messaging

Time:
7:30 am-9:30 am

Presenter:
Lee Watters

Friday, October 11:

Title:
Traditional Marketing, PR, & Productivity

Time:
7:30 am-9:30 am

Presenter:
Teresa Todd & Mike Bjorkman

Friday, October 25:

Title:
Creation & Execution Of Your Marketing Plan

Time:
7:30 am-9:30 am

Presenter:
Lee Watters

American Family Funding

28368 Constellation Road, Suite 398
Santa Clarita, CA 91355

Phone: 661-291-2800

Please arrive at 7:15 am as all sessions will start on time.

Who Should Attend?

Anyone who’s in business that is responsible for generating income. This includes business owners, office staff, sales reps or anyone thinking about starting their own business. They will find this information very valuable.

Each session has been designed to provide real life sales skills along with participation from each attendee. Every one of our presenters is an expert in their field and will provide insight into the customers’ mind and purchasing habits.